While reading some internet materials on design, I came across this picture and comment:

I found it a little bit surprising. I knew that the real sunflower follows golden ratio in some way (but I don't know the details). But how come the patterns for $\pi$ and $e$ are still "periodic", but different? What affects "sparseness" of the pattern? Is there any tool to display the sunflower pattern for different values of the "constant" that generates it?
Are the claims in the picture and in its comment for real at all?
What is the math background beyond all this?
Is the resulting shape different for rational and irrational numbers? What about transcendent numbers?
NOTE: I just saw there is a mistake (most likely a typo) in the picture: $1.681$ should be $1.618$, right?
How are the patterns for a number $a$ generated? Plot the points with polar coordinates $r=r_0\cdot c^n$, $\theta = \theta_0+n\cdot a\cdot 2\pi$ for $n=1,2,\ldots$, where $c$ is a suitable constant just slightly below $1$ (or above $1$ if wyou want the pattern to grow from inside to outside)
Even though it is not transcendent, $\phi$ is the "most irrational number", and that's what ultimately causes the pattern to be most efficient (and pleasing). The statement "most irrational" can be made more precise with the use of continued fractions. Patterns for rational $a=\frac uv$ would look like a straight "windmill" with $v$ wings. The pattern for $\pi$ looks almost like a straight windmill with $7$ wings. That's from the famous approximation $\pi\approx\frac{22}7$.