Let $\mathcal{O}$ be a Dedekind domain and $I=(x_1,\ldots, x_n),J=(y_1,\ldots, y_m)\subseteq \mathcal{O}$ two ideals. Is it possible, that $IJ\neq K$ with $K$ the ideal generated by the products $x_iy_j$?
For PID this is obvious and since a Dedekind Domain is PID iff it is UFD, most of the examples I have in mind don't work to disprove it...
Since $x_iy_j\in IJ$ for all $i,j$, and these generate $K$, we have $K\subseteq IJ$.
Since everything in $IJ$ is of the form $\sum a_ib_i$ with $a_i\in I, b_i\in J$, you can just rewrite the $a_i$ and $b_i$ in terms of the $x_i$ and $y_j$ , distribute everything, and wind up with a linear combination of $x_iy_j$. Thus $IJ\subseteq K$.