I started with the RHS and only managed to do get the following: $\arg(z^2 + 2zw +w^2) = \arg(z^2) + \arg(w^2) + \arg(2zw)$ $= 2\arg(z) + 2\arg(w) + \arg(zw)$
I'm not sure if what I did in the last line is correct, but I suppose that $\arg(2zw) = \arg(zw)$ as the $2$ only doubles the modulus.
Edit: I see the error in my working out. I'm still not sure how to go about proving it though.
Edit 2: Thanks everyone. I see that a graphical approach is the easiest way to deal with this question.
Well, $$\arg(zw)=\arg((z+w)^2) \iff \frac{\arg(z)+\arg(w)}{2}=\arg(z+w) \tag{1}$$ and from here I would explain this graphically because this just shows how beautiful and useful complex numbers are. (and probably because I can't somehow give a complete proof of it algebraically xD)
If you denote the origin point as $O$, then this means that the point $z+w$ on the argand diagram lies on the angle bisector of $\angle ZOW$, where the point $Z=(a,b)$ when $z=a+bi$ and same with $W$ and $w$.
Now note that when you add two complex numbers you translate one by a vector same as the other. The same thing when you add two vectors. You can look up complex numbers addition graphically, because I can't draw it here.
Now let the point which graphs the complex number $z+w$ on the argand diagram be $P$, we have the quadrilateral $ZOWP$ is a rhombus, since $ZO=OW=WP=PZ$ and the parallelism is easy to be shown when displaying point $P$. Now, since it is a rhombus, $OP$ naturally bisects $\angle ZOW$ which is equivalent to $(1)$.
Note: $(1)$ is concluded from the fact that for any two complex numbers $a$ and $b$, $\arg(ab)=\arg(a)+\arg(b)$