In a course on skew algebra the following relationship was used in a proof.
$\omega\wedge(r\wedge\omega)=r\left\|\omega\right\|^2$
In this $\omega$ is the angular velocity and $r$ a position vector which are both in $\mathbb{R}^3$. When I try some examples I find that this indeed is the case but I would like to know a proper proof.

Using the vector triple product identity $\,a \times (b \times c) = \langle a,c\rangle \,b\, - \langle a,b\rangle \,c\,$ with $\,a=c=\omega\,$, $\,b=r\,$:
$$ \omega\wedge(r\wedge\omega) = \langle \omega,\omega\rangle \,r\, - \langle \omega,r\rangle \,\omega = \left\|\omega\right\|^2\,r - \langle \omega,r\rangle \,\omega $$
If $\,\omega \perp r \iff \langle \omega,r\rangle=0\,$ the above does indeed reduce to $\,\omega\wedge(r\wedge\omega)=\left\| \omega \right\| ^2\,r\,$.