Proving $\det AB = \det A \det B$ starting from the generalized eigenvalue definition?

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I've been following the book Linear Algebra Done Right, and it's a good book, but I don't like how the subject of determinant is approached. So I tried to deduce the formula for the determinant on my own, but I hit a roadblock, as I need the property I asked for in the title, or something similar.

How would I go about doing this in a motivated way?