Let $A$ be a non-trivial integral domain. Define the relation $\sim$ on the set of pairs $A \times A\setminus\{0_A\}$ as follows:
$$(a_1,b_1) \sim (a_2,b_2) \overset{\text{def}}{\Longleftrightarrow} a_1b_2=a_2b_1.$$
It turns out that $\sim$ is an equivalence relation on $A \times A\setminus\{0_A\}$. Addition and multiplication procedure is defined as follows.
$$(a_1,b_1)+(a_2,b_2) \overset{\text{def}}{=} (a_1b_2+a_2b_1,b_1b_2)\\(a_1,b_1)\cdot(a_2,b_2)\overset{\text{def}}{=}(a_1a_2,b_1b_2).$$
If one wishes to define such operations similarly on the set of equivalence classes by $\sim$, that is on the set $(A \times A\setminus\{0_A\})/\!\sim$, one must prove the operations agree with the relation $\sim$. In other words, it must be shown these procedures give a well-defined function, not depending on the choice of representative from an equivalence class.
Here is how I would prove the result in the case of addition.
Let $(a,b)\sim(a_1,b_1)$ and $(c,d) \sim (c_1,d_1)$ be any pairs in $A \times A\setminus\{0_A\}$. We need to show that $(a,b)+(c,d)$ is $\sim$-equivalent to $(a_1,b_1)+(c_1,d_1)$, that is $(ad+bc)b_1d_1 = (a_1d_1+b_1c_1)bd.$
Hence, look at the expression $E:=(ad+bc) b_1d_1$. Using distributivity in $A$, we have $E=(ad)b_1d_1+(bc)b_1d_1$. Using commutativity (and associativity) of multiplication, $E=(ab_1)dd_1+(cd_1)bb_1$. But because $(a,b)\sim(a_1,b_1)$ and $(c,d) \sim (c_1,d_1)$, we may replace $ab_1=a_1b$, and $cd_1=c_1d$. Therefore, $E=(a_1b)dd_1+(c_1d)bb_1$. Again via distributivity (and commutativity, associativity), finally $E=(a_1d_1+b_1c_1)bd$. QED
Here is how E. B. Vinberg does it in A Course of Algebra, page 130.
Define now addition and multiplication of pairs by the following rules: $$(a_1,b_1)+(a_2,b_2) = (a_1b_2+a_2b_1,b_1b_2)\\(a_1,b_1)(a_2,b_2)=(a_1a_2,b_1b_2).$$ We will prove that the equivalence relation defined above agrees with these operations. By the preceding discussion, it suffices to show that when we multiply both entries in one of the pairs $(a_1,b_1)$ or $(a_2,b_2)$ by the same element $c$, their sum and product get replaced by equivalent pairs. But it is clear that when we do this, both entries in the sum and the product are multiplied by $c$.
(Emphasis added by me).
Q: Why does it suffice to show only what Vinberg says?
To emphasise, "the preceding discussion" is quoted in either my previous question in yellow quote boxes, or here in this post. The order of the book is preserved. I thought it would be a poor idea to again quote the full passage here due to length. Of course, I am willing to do so if necessary; in such a case, please leave an appropriate comment.
Vinberg implicitly defines a relationship which we'll call $\sim_1:$
This is not an equivalence relation. ($\sim_1$ is actually a pre-order.)
Vinberg shows in the prior discussion that $\sim_1$ has the property:
and also the property:
Those two properties are the key.
Now Vinberg is saying we only need to show:
From Lemma 3 we prove the general case:
The same works for multiplication.
It is easier to show the stronger statement:
and then deduce Lemma 3 from (1') using Lemma 1.