Brazil are currently playing Mexico, and at the start of the game Brazil were 2/5 to win. As it's the 38th minute and still 0-0, their odds have changed to 8/15.
Now, if I'm not wrong that represents implied probabilities of 71.4% and 65.2% respectively.
What I'm wondering, is whether there's an easy way of working out which odds are better without having to convert them into percentages?
To compare two fractions $\frac ab$ and $\frac cd$, you can compute $ad-bc$. If it is greater than zero, $\frac ab \gt \frac cd$. If it is less, $\frac ab \lt \frac cd$ You are really just putting them over a common denominator.