Reason for the name "Ring of dual numbers"

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The ring of dual numbers over a field $k$ is defined as the quotient

$$k[\varepsilon]/\varepsilon^2.$$

I was reading this question with an interesting answer about some of their basic properties and, if I understand correctly, this ring offers a way to produce approximations of the first order of non-analytic objects defined on $k$.

But the most important [ ;-) ] question remains open: Why are they called dual numbers?