It is taken as true (with a very easy proof) for Gaussian integers, that for $\alpha, \beta \in \mathbb {Z}[i]$, if $\beta \mid \alpha$ then $N_{\beta} \mid N_\alpha$ in $\mathbb {Z}$. It would be an aid for easier check of $\beta \mid \alpha$ in $\mathbb {Z}$, provided the reverse is true, but it is usually not true, as the following example shows: $$\alpha = 14+3i,\qquad\beta= 4 +5i.$$ Here, $N_{\beta} = 41$, $N_{\alpha}=205$, but the ratio $\frac{\alpha}{\beta} = \frac{14+3i}{4+5i}$, after rationalization $ = \frac{71}{41} -\frac{58}{41}i \notin \mathbb {Z}$.
There should be some reason behind this, I hope, that can be expressed geometrically and/or algebraically .
In $\Bbb Z$, all of the multiples of $n$ are easy to visualize: they form a regular sequence of points along the number line, spaced $n$ units apart. That's the subring $n\Bbb Z$. It's an expanded copy of $\Bbb Z$, contained within $\Bbb Z$.
In $\Bbb Z[i]$, something similar happens. Within the lattice of Gaussian integers, all of the multiples of $\alpha$ form a grid that looks like an enlargement of the entire grid; it's formed by taking $\Bbb Z$-linear combinations of $\alpha$ and $i\alpha$. You should draw a couple of these to get a feel for it. The subring $(1+i)\Bbb Z[i]$ is nice to look at, and you should try something like $(3+2i)\Bbb Z[i]$ as well.
Now, multiples of $\alpha=(3+2i)$ (norm 13) are just points in that subring/sublattice. Look at it, and then look at the sublattice generated by $\overline{\alpha}=(3-2i)$ as well. Note that they do not contain the same points. Any point in the lattice generated by $\alpha$ is a multiple of $\alpha$; any point in the lattice generated by $\overline{\alpha}$, but not in the one generated by $\alpha$, is not a multiple of alpha, even though its norm is a multiple of $13$. (The points that these two lattices have in common are precisely the Gaussian integer multiple of $13$.)
Does that help?