From Dummit & Foote:
Proof: Passing to $R/I$. Proposition 11 shows that it suffices to prove this result for $I = 0$ ...
Proposition 11:
... $(\text{rad}\ I)/I$ is the nilradical of $R/I$. In particular $R/I$ has no nilpotent elements if and only if $I =\text{rad} \ I$.
How does it suffice to show the special case?
If you prove it for the zero ideal in any ring, then you have proven it for the zero ideal in $R/I$, but by correspondence, the primes in $R/I$ correspond to primes of $R$ containing $I$.