The Bessel differential equation can be written like this $$y''+\dfrac{1}{x}y'+(1-\dfrac{\alpha^2}{x^2})y=0$$ and one of the linearly independent solutions is the bessel function of the first kind, $J_\alpha(x)$.
If we had the equation $$y''+\dfrac{1}{x}y'+(k^2-\dfrac{\alpha^2}{x^2})y=0$$ on of the independent solutions would be $J_\alpha(kx)$
Plugging $k = 0$ in the last equation would give me almost my differential equation:$$y''+\dfrac{1}{x}y'-\dfrac{\alpha^2}{x^2}y=0$$ But I am not sure how to handle the changes of sign.
Differential equations of this form are called Euler differential equations, and they can usually be transformed into equations with constant coefficients via exponential substitution (you can read more here)
If we use the substitution - $x=e^t\Rightarrow t=log(x)\Rightarrow y'=\frac{1}{x}y_t,y''=-\frac{1}{x^2}y_t+\frac{1}{x^2}y_{tt}$ we get an equation with constant coefficients:
$y_{tt}-2y_t+\alpha^2=0$
Can you take it from here?