My try : Since a, b, c, d are in HP, 1/a, 1/b, 1/c and 1/d are in AP.
If the common difference of AP is k, then 1/d = 1/a + 3k
==> k = (1/3)(1/d - 1/a) = (1/3){(a - d)/ad} = (a-d)/3ad
and 1/c = 1/a + 2k = 1/a + 2(a-d)/3ad = [3d + 2a - 2d]/3ad = (2a + d)/3ad ==> c = 3ad/(2a + d)
Further, a, b, c are in HP, ==> b = 2ac/(a+c) So, ab + bc = b(a+c) = 2ac/(a+c) = 2ac
ab + bc + cd = 2ac + cd = c(2a+d)
Substituting for c from step (ii) above, ab + bc + cd = {3ad/(2a+d)}*(2a+d) = 3ad [Proved] I think that this process is quite long , is there any another approach of this question.
Since $a$, $b$, $c$, $d$ are in HP, $c^{-1}+a^{-1}=2b^{-1}$ and $d^{-1}-b^{-1}=c^{-1}-a^{-1}$.
\begin{align} (c^{-1}+a^{-1})(d^{-1}-b^{-1})&=2b^{-1}(c^{-1}-a^{-1}) \\ (cd)^{-1}+(ad)^{-1}-(ab)^{-1}-(bc)^{-1}&=2(bc)^{-1}-2(ab)^{-1} \\ (cd)^{-1}+(ad)^{-1}+(ab)^{-1}&=3(bc)^{-1} \\ (abcd)[(cd)^{-1}+(ad)^{-1}+(ab)^{-1}]&=(abcd)[3(bc)^{-1}] \\ ab+bc+cd&=3ad \\ \end{align}