I tried:
$$\lim_{x \rightarrow - \infty}\frac{\ln(e^{-x}-1)}{x} = \\ \lim_{x \rightarrow \infty}\frac{\ln(e^{x}-1)}{-x} = \\ \frac{\ln(e^{x}-1)}{-x} \cdot \frac{e^{x}-1}{e^{x}-1} = \\ \frac{\ln(e^{x}-1)}{e^{x}-1} \cdot -\frac{e^{x}-1}{x} = \\ 0 \cdot -\infty$$
What did I do wrong? How do I solve this?
You did nothing wrong, but end up with an indeterminate form; so you cannot conclude with this approach.
Now, let us start from your second step: for $x> 0$, $$\begin{align} -\frac{\ln(e^x-1)}{x} &=-\frac{\ln(e^x(1-e^{-x}))}{x} =-\frac{\ln(e^x)+\ln(1-e^{-x})}{x} =-\frac{x+\ln(1-e^{-x})}{x}\\ &= -1 - \frac{\ln(1-e^{-x})}{x} \end{align}$$ It only remains to show the second term goes to $0$. When $x\to\infty$, we have $1-e^{-x}\xrightarrow[x\to\infty]{} 1$, so by continuity $\ln(1-e^{-x})\xrightarrow[x\to\infty]{} \ln 1=0$. It follows that $$ \frac{\ln(1-e^{-x})}{x}\xrightarrow[x\to\infty]{} 0. $$ Putting it all together, $$ -\frac{\ln(e^x-1)}{x}\xrightarrow[x\to\infty]{} -1- 0 = \boxed{-1}. $$