Imagine a binary string of increasing length, up to infinity.
What makes it so special? Well, just a simple "rule":
for any given length (odd or even), if one folds the string in half, there is at least one couple of ones that overlaps.
The question is now about the distribution of ones (zeros), as a function of string length. What are its properties? Are there any?
A trivial example that follow the rule is the string $111010101010....$.
We can view the string as a subset $A\subseteq \mathbb N_0$ (positions of $1$s). The bit string has the folding property if and only if each $n\in \mathbb N_\color{red}0$ can be written as the sum of two $\color{red}{\text{(not necessarily distinct)}}$ elements of $A$.
The lexically first string is almost the one you gave: $1\overline{10} $. If one redundantly replaces the first $0$ with a $1$ and then tries to stay lexically low again, one obtains $11\overline{100}$ and so on.
EDIT: I changed two places to accomodate a different interpretation of "overlap" in case of odd substrings. Without these red changes, the lexically first string is $111\overline{010}$.