Consider a path $\pi : [a,b]\to C$ where $C$ is a curve. By definition, then length of the path is $$\ell(\pi)=\sup \sum_{i=0}^n\|\pi(t_i)-\pi(t_{i+1})\|,$$ where $\{t_0,...,t_{n+1}\}$ is a partition of $[a,b]$, and the sup is taken over all partition.
I know that if $\pi$ is rectifiable but not absolutely continuous, then $$\ell(\pi)\geq \int_a^b \|\pi '(t)\|dt= m(C),$$ where $m$ is the Lebesgue measure. So there are case where the measure of a path is in fact not the length of the path ? That looks weird...
This is indeed the case. The Cantor function $c$: