The meaning of $ I -2vv^\top $ transformation

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I have a linear transformation $ A = I - 2vv^\top $ where $ v $ is n dimensional unit vector. I'm looking for a geometrical meaning for the transformation A. I can write $ A $ as $ A = (I - vv^\top ) - vv^\top $ so it is a projection onto the nullspace of $v$ minus the projection onto $v$. Any other geometrical insight I can gain for this transformation ?

Thanks!