Let $f^*(\mathbf x) = \sup \frac{1}{Q} \int_Q |f(\mathbf y)|d\mathbf y$. Sorry, my questions actually were:
- Why do we have two positive constants $c_1$ and $c_2$ such that $(7.7)$ holds? What does $(7.7)$ tell us?
- Why do we need large $|x|$ in $(7.7)$?
- Why is $\chi_E^*$ not integrable over $\mathbb R^n$?

If $E$ is bounded, let $M=\sup_{y\in E}|y|$. If $|x|$ is much larger than $M$, then for a cube centered at $x$ to intersect $E$ at all, the cube must have side length at least $c|x|$ for some constant $c$ (this constant is somewhat annoying to write down explicitly; if we were dealing with a ball instead of a cube we could just say the radius must be at least $|x|-M$ which is greater than $|x|/2$ for $|x|$ large, but for a cube we need an additional constant relating the $\ell^\infty$ norm to the Euclidean norm). So for large $|x|$, we have $\chi_E^*(x)\leq \frac{|E|}{c^n|x|^n}$ since if $Q$ is any cube centered at $x$ which intersects $E$ we have $|Q\cap E|\leq|E|$ and $|Q|\geq c^n|x|^n$. So we can take $c_2=1/c^n$.
On the other hand, though, there is another constant $c'$ such that a cube of side length $c'|x|$ centered at $x$ will contain all of $E$. (Again, if we were taking a ball instead of a cube we could take a ball of radius $|x|+M$ which is at most $2|x|$ for $|x|$ large.) This cube has measure $c'^n|x|^n$ and witnesses that $\chi_E^*(x)\geq \frac{|E|}{c'^n|x|^n}$, so we can take $c_1=1/c'^n$.
In particular, if $|E|>0$, then this gives a constant $b>0$ such that $\chi_E^*(x)>\frac{b}{|x|^n}$ when $|x|$ is sufficiently large. Since the integral of $\frac{1}{|x|^n}$ over $\mathbb{R}^n$ diverges (even away from the singularity at the origin), this means that that the integral of $\chi_E^*$ diverges too.