Let $A$ be an $F$-algebra. Then the set $F \times A$ becomes an $F$-algebra, which we denote by $ A^{*}$, if we define addition, scalar multiplication and product as follows: $$(\lambda, x) + (\mu, y) := (\lambda + \mu, x + y),$$ $$\mu(\lambda, x) := (\mu\lambda,\mu x),$$ $$(\lambda, x)(\mu, y) := (\lambda \mu,\mu x + \lambda y + xy).$$ We consider $A$ as a subalgebra of $A^*$ via the embedding $x \mapsto (0, x)$. Note that $A$ is actually an ideal of $A^*$. A crucial observation for us is that $A^*$ is a unital algebra.Indeed, $(1, 0)$ is its unity.The algebra $A^* $ is called the unitization of $A$.
My questions:
If $A$ is simple, is $A^* $ simple?
If a unital F-algebra $A$ is prime, is $A^* $ prime?
For a nonzero algebra $A$, $A^\ast$ is never simple, because, as you already said in your post, $\{0\}\times A$ is an ideal.
Not necessarily. When $A$ is commutative, $A^\ast$ is also commutative, so for example, $(1,-1)(0,1)=(0,0)$, showing $A^\ast$ is not a domain even if $A$ is.