In Allen Hatcher's book Algebraic Topology, in several places is used the terminology 'twisted product'; eg on page 338:
Among other things, fibrations allow one to describe, in theory at least, how the homotopy type of an arbitrary CW complex is built up from its homotopy groups by an inductive procedure of forming 'twisted products' of Eilenberg–MacLane spaces.
or page 393 in the context of Postnikov towers
To the extent that fibrations can be regarded as twisted products, up to homotopy equivalence, the spaces $X_n$ in a Postnikov tower for $ X$ can be thought of as twisted products of Eilenberg-MacLane spaces $K(\pi_n X,n)$.
What does Hatcher mean by 'twisted products' here?
Unfortunately Hatcher does not give an explicit definition of a "twisted product". However, here are two quotations which help to clarify it.
The total space $E$ of a fiber bundle $p : E \to B$ over a space $B$ with fiber $F$ looks locally like an ordinary product $U \times F$, where $U \subset B$ is a suitable open subset, but globally it is in general not the product $B \times F$. Looking locally like $U \times F$ means that there is a homeomorphism $h : p^{-1}(U) \to U \times F$ such that $proj_U \circ h = p \mid_{p^{-1}(U)}$.
The fibers of $p$ may be twisted. That is, given two local product representations $h_U : p^{-1}(U) \to U \times F$ and $h_V : p^{-1}(V) \to V \times F$, then on $U \cap V$ we get a fiber-preserving homeomorphism $\phi = h_V^{-1} \circ h_U : (U \cap V) \times F \to (U \cap V) \times F$ which is not necessarily the identity. This means that $\phi$ twists the fibers.