... octonions are the crazy old uncle nobody lets out of the attic: they are nonassociative.
Comes from a a quote by John Baez. Clearly, the sucessor to quaterions from the Cayley-Dickson process is a numerical beast, but has anybody found any real-world uses for them? For example, quaterions have a nice connection to computer graphics through the connection to SO(4), and that alone makes them worth studying. What can be done with a nonassociative algebra like the octonions?
Note: simply mentioning that they
have applications in fields such as string theory, special relativity, and quantum logic.
is not what I'm looking for (I can read wikipedia too). A specific example, especially one that is geared to someone who is not a mathematician by trade would be nice!
John Baez has a long online article about uses of the octonions, at least some of which is concerned with their relationship to physics. You might also want to read his papers with Huerta, Division Algebras and Supersymmetry I and Division Algebras and Supersymmetry II.
I don't think you'll be able to find an easy application to explain to a layman, since the octonions are naturally connected to geometry in higher dimensions than most people can be bothered to care about.