What did Paul Halmos have in mind in this quotation?

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Paul Halmos says in his paper Innovation in Mathematics in the Scientific american:

The late John von Neumann liked to cite this example of the relation between technological development and pure mathematics: A hundred and fifty years ago one of the most important problems of applied science-on which develop­ ment in industrv, commerce and gov­ernment depended-was the problem of saving lives at sea. The statistics of the losses were frightful. The money and effort expended to solve the problem were frightful too-and sometimes ludi­crous. No gadget, however complicated, was too ridiculous to consider-ocean­ going passenger vessels fitted out like outrigger canoes may have looked funny, but they were worth a try.

While leaders of government and industry were des­perately encouraging such crank experiments, mathematicians were developing a tool that was to save more lives than all the crackpot inventors combined dared hope. That tool is what has come to be known as the theory of functions of a complex variable (a variable con­taining the "imaginary" number $i$, the square root of minus one). Among the many applications of this purely mathe­matical notion, one of the most fruitful is in the theory of radio communication. From the mathematician Karl Friedrich Gauss to the inventor Guglielmo Mar­coni it is only a few steps that almost any pair of geniuses such as James Clerk Maxwell and Heinrich Hertz can take in their stride.

I'm asking: what did Halmos have in mind when he stated "mathematicians were developing a tool that was to save more lives than all the crackpot inventors combined dared hope"?
That tool is what has come to be known as the theory of functions of a complex variable"?
And how?