If $H$ is a normal subgroup then the function $G \to G/H$ that takes $g$ to $gH$ is well-defined.
If $H$ is an non-normal subgroup then the function $G \to G/H$ that takes $g$ to $gH$ is not well-defined.
Typically when a function $f$ is not well-defined that means that $x = y$ does not imply that $f(x) = f(y)$. So when group theorists say that the morphism $g \mapsto gH$ is not defined for non-normal subgroups, that typically would mean that $g_1 = g_2$ does not imply $g_1H = g_2H$. But it seems obvious from inspection that $g_1 = g_2$ always implies $g_1H = g_2H$, whether $H$ is normal or not.
So what do group theorists mean when they say that the function $g \mapsto gH$ is not well-defined when $H$ is non-normal?
The problem is that it isn't a homomorphism. Take a $g$ s.t. $gHg^{-1} \neq H$ (such $g$ exists, otherwise $H$ is normal). Call $\pi : G \rightarrow G/H$.
If $\pi$ is a homomorphism, then $H = \pi(1) = \pi(gg^{-1}) = \pi(g)\pi(g^{-1})= gHg^{-1} H$.
But $H \neq gHg^{-1}H$! Obviously $H \subseteq gHg^{-1}H$ (if $h \in H$ then $h = g1g^{-1}h \in gHg^{-1}H$). But if $H \supseteq gHg^{-1}H$, then $H \supseteq gHg^{-1}$ which goes against being not normal.