Suppose there are 50 marbles (denoted $M$) in a bag. 20 of these marbles are red (denoted $R$).
$$ R / M = 20 / 50 = 0.4 $$
I interpret this as: for every 1 unit of $M$, there are $0.4$ units of $R$.
The inverse is:
$$ M / R = 50 / 20 = 1.25 $$
Which is interpreted as "for every 1 unit of $R$, there are 1.25 units of $M$".
All is good until you translate these back to 'marble-speak'. The percentage suggests that "out of 50 marbles 20 are red". By analogy, inverse percentage suggests that "out of 20 red marbles 50 are marbles." The latter statement seems non-sensical to me and I wonder if there is a better way to phrase the 'marble-speak'.
Answering my own question -
Suppose 10 marbles are blue (denoted $B$). Thus, $10/50=0.2$ and $50/10=5$.
Comparing percentages $B$ vs $R$ yields 'prevalence', that is, $R=0.4$ is more prevalent than %B=0.2%
Inverse percentage yields 'uniqueness'. That is, $B=5$ is more unique than $R=1.25$