What is the name of the % change calculation where from -1 to 1 is considered +200%?

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I'm doing some work in a domain where it is normal to say that if the value was -1 and is now 2 There has been a +300% change.

To give some other examples:

  ( 10,  5) ->  -  50%
  ( 10, -5) ->  - 150%
  (-10,  5) ->  + 150%
  (-10, -5) ->  +  50%

Ie. if the value was 10 and it's now 5, there has been a 50% decrease. If the value was 10 and it's now -5, the change has been a 150% decrease. Etc.

The equation is: $$\frac{\text{value_latest} - \text{value_previous}}{abs(\text{previous_value})}$$

Does this calculation have a name? I am trying to research some of it's properties but I'm not sure what to google.

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Perhaps ‘change relative to the absolute value’, or ‘relative error’ (as opposed to ‘relative change’) ?

Wikipedia: http://en.wikipedia.org/wiki/Relative_change_and_difference (sections 2 & 4).