This is a very simple maths problem, which doesn’t seems simple to me when I just put some extra thoughts on it. So need to borrow some extra brains for this.
Question: If cost of coffee in my office was Dollar 0 till yesterday and today it is Dollar 2.5 then what is the percentage increase in the cost of coffee?
Initially it seemed like 2.5% increase, simply by distributing number from 0 to 100, but this is not the case.
Some suggested it is infinitely more than the previous value, because we are calculating percentage by dividing by zero. But what about this if the cost of coffee was $0.25? Isn’t still infinitely more! Something is wrong here.
PS: Yes, coffee were free in our office but not anymore, and we are still recovering from this shocker.
Short answer: percent change is undefined when the starting quantity is $0$. Calling it a $2.5\%$ increase makes no more sense than calling it a $\frac{\pi^2}{\sqrt{17}}\%$ increase (why would you distribute anything on a $(0,100)$ interval?)
If you want a bit of an intuition, imagine it raised from $\$1$ to $\$1.10$. Take the starting prize, increase it by $5\%$. You are still below the current prize. Go back and increse again, this time by $6\%$ instead. You are still below. When you get to $10\%$, you stop being below the current prize.
Now start at $0$. Increase $0$ by 10%. You are below the current prize. Now try $20\%$, $50\%$, $1,000,000\%$. You still haven't reached the current prize, and you never will. Therefore if makes sense to talk about an "infinitely big percentage increase"