Someone (in an ancient closed thread) said, "Fourier analysis is simplified if complex numbers are used."
Hey, wait, you separate the frequency components of a wave to represent it as a power spectrum. Where does $\sqrt{-1}$ appear in all this? Is it deep in the arithmetic of the FFT software, or does $i$ have some observable influence on the transformed wave?
Euler's formula tells us that
$$e^{i\theta} = \cos \theta + i \sin \theta$$
Using complex numbers allows us to handle $\sin$ and $\cos$ waves at the same time in areas such as Fourier analysis. It also suggests conceptual links between, for example, Fourier transforms and Laplace transforms.