By what methods can we identify sentences that are true in the standard model of set theory, but not in other models? In particular, how do we prove that Gödel sentences are true in the standard model? Many answers on Math SE suggest to think of them as simply undecidable, but I'd like to understand what makes them different from the continuum hypothesis in this regard. It seems that the set theory axioms pretty much exhaust our intuition about sets, yet there are truths about sets that are not provable from them.
One explanation I read is that Gödel's proof in addition assumes consistency, which we have to believe if we believe in the standard model. But why would the consistency assumption single out the standard model as opposed to any other? Also, sentences of set theory are about sets, they can express something like consistency only when reinterpreted using some external numbering scheme for formulas (Gödel numbering). Even if Gödel sentences are "intuitively" true under such reinterpretation (because they "say" I am unprovable, and they are), how do we prove that they are also "internally" true, in their original meaning as statements about sets?
As Noah points out, in the context of $\sf PA$ we have a unique "very nice" model which has very nice properties. $\Bbb N$, we can show that any well-founded model of $\sf PA$ is isomorphic to it, and we know that this model exists, if we assume a sufficient meta-theory. So in the context of arithmetic, we can say "the standard model" and confuse between "true" and "true in the standard model".
In the case of set theory, there is no such thing. For several reasons:
While many people would argue that $\sf ZFC$ is self-evident, some people might disagree. It is much harder to argue against the natural numbers, though.
Even if $\sf ZFC$ is in fact self-evident, what sort of uniqueness can we expect from a canonical model? In comparison to $\sf PA$, when moving to a second-order theory (i.e., taking the second-order axiom of replacement instead of a schema), we can prove that any model is necessarily $V_\kappa$ for an inaccessible $\kappa$. But without adding more assumptions about what sort of large cardinals are in the universe, or what large cardinals are in the model, we cannot guarantee uniqueness.
The term "standard model" in set theory, means that the model, which is a pair $(M,E)$ where $E$ is a binary relation over $M$, is such that $E=\in$. So $M$ agrees with the background universe about the membership relation; and that the model is transitive, namely if $x\in M$ and $y\in x$, then $y\in M$.
The crux is that if there is a standard model, then there are many of them. Forcing takes a countable transitive model, and constructs a different countable transitive model.
And depending on your meta-theory, there might be many many many different countable transitive models (e.g. what sort of large cardinal assumptions are true). In particular, there will be transitive models where $\sf CH$ is true and others where it is not.
And now we can turn our attention to your question about the Gödel sentences. This is really a statement about the natural numbers [of the model]. But as luck would have it, if $M$ is a transitive model, then it agrees with the universe about $\omega$, and about its first-order theory of $\sf PA$.
In particular it agrees with the universe about whether or not Gödel sentences ares true or false. And in particular, any standard model agrees with any other standard model, and with any inner model and with the entire universe, about these sort of questions.
And this is what makes it so different from $\sf CH$. While statements about sets can sometimes be changed by forcing, statements about the natural numbers are robust. They can be changed by considering other models, but not standard models, not models which are isomorphic or otherwise elementarily equivalent to standard models, or any model which just happened to agree with the universe about the set $\omega$ (these are called $\omega$-models).
That means that the completeness theorem ensures us that if something is not provable from $\sf ZFC$ we can find a model where it is false; but nothing tells you how that model looks like. More specifically, from a set theoretic vantage point, this model will not be particularly nice. It would be ill-founded, and will have non-standard integers.