A Householder reflection is a matrix of the form $$H=I-\rho uu^T$$ with $\rho=2/\|u\|^2$. Obviously, $Hx=x-\rho uu^Tx$.
Textbook http://www.mathworks.se/moler/leastsquares.pdf says that $$Hx=x-(\rho u^Tx)u$$
However, I can not see the proof of this statement.
Note that $u^t x \in \mathbb R$ is a scalar, and scalar multipliation $(\lambda,u) \mapsto \lambda u$ is usually written on the left, so $$ Hx = x - \rho u u^tx = x - (\rho u^t x)u. $$