What's the importance of multiplying an odd number by $3$ and adding $1$, instead of just adding $1$? After all, if you add $1$ to an odd number then it turns into an even number.
Here is a example comparing the coefficients $3$ and $1$ (any number could be used for this, but for simplicity I use $1$)
Using $3n+1$ for the number $27$, there are about $115$ steps.
Using $n+1$ for the number $27$, there are 7 steps.
I know that you could always replace $3$ by any variable you want, but why did Lothar Collatz make it specifically $3$? Was there some special reason (maybe his lucky number)? Or would using any other natural number cause instabilities (which I don't reckon)?
As explained in Isaac Solomon's answer just adding $1$ would make the problem simple. Multiplying by $2$ (or another even number) and adding $1$ would not work, so there one is at $3$.
One could ask the same question for $5$ instead of $3$, or there are other variants, but note the following:
If you assume a probabilistic model then in the multiplying by $3$ case you are in the following situation: in "half" the cases (even $n$) you divide by $2$, in "half" the cases (odd $n$) you take $3n+1$, but then you are guaranteed to divide by $2$ so effectively the situation is:
The product of these two $\frac{1}{2}$ and $\frac{3}{2}$ is $\frac{3}{4}$ and this is less than 1, so in the long run you'd expect a decrease.
So the heuristic suggests a decrease in the long run. (This argument is rough but one could make it a bit more precise. However, I think to get a rough idea this might do.)
If you do the same with $5$ (or something still larger) instead of $3$, you'd have $ \frac{1}{2}$ and $\frac{5}{2}$ instead. So you'd get $\frac{5}{4}$ which is greater than $1$. So in the long run you'd expect an increase.
Indeed, one can also study this problem; so $5$ instead of $3$, but then the situation is different in that one will (it is believed) have some starting sequence that go to infinity and several small loops. So the question remains interesting, but it somehow changes as then one will have these values that escape to infinity.
More generally, there are numerous Collatz-like problems that are considered. But for some it can even be shown that they are formally undecidable.