As I understand it, the Ricci curvature tensor is the trace of the Riemann curvature tensor. In other words, \begin{equation} R_{ij} := R_{kij}^{\phantom{kij}k} = g^{km}R_{kijm} \end{equation} But what information does this give me that the Riemann curvature tensor does not?
EDIT:
Based on comments, perhaps another way of phrasing my question is
what information does the Ricci make clear?
or
what is the meaning of the Ricci tensor?
Here are a few elementary thoughts from a pure Riemannian geometry perspective. (Muphrid's answer gives a nice GR-based perspective, which is obviously a super important application of the Ricci tensor, with which I am much less familiar. I should remark that I don't have much experience with either GR or Einstein manifolds, which is to say I haven't encountered the Ricci tensor much in my life.)
I find the abstract index notation gets in the way of the following explanation a bit, so I'm going to use the following notation: $Ric(\cdot, \cdot)$ is the Ricci tensor; if $v, w$ are tangent vectors at a point $p \in M$, (which would be written in abstract index notation as $v^a, w^a$), then $$ Ric(v, w) = R_{ab} v^a w^b. $$ $Ric$ is symmetric, so one way of thinking about $Ric$ is just to try and interpret $Ric(v,v)$ for all tangent vectors $v$ (since this determines $Ric$ in general), and it suffices then to just try to understand this when $||v|| = 1$.
By definition $Ric$ is the trace of the Riemann curvature tensor on its first and last indices. If $v \in T_pM$ choose an orthonormal basis $e_1, \dots, e_n$ for $T_pM$ with $e_1 = v$; then $$ Ric(v, v) = \sum_{i = 1}^n \langle R(e_i,v)v, e_i \rangle. $$ (If you are only familiar with the abstract index notation, the thing on the right is given by $$ \langle R(v, w) x, y \rangle = g_{\tau d} R_{abc}^{\phantom{abc}\tau} v^a w^b x^c y^d, $$ but I think this gets pretty hard to read with the subscripts $e_i$ sitting around as well.)
Anyway the point is that, when $e_i, v$ are orthonormal, $\langle R(e_i, v)v, e_i \rangle$ gives the sectional curvature of the plane spanned by $e_i$ and $v$. In particular, $$ \frac{1}{n-1} Ric(v, v), $$ when $||v|| = 1$, is an average of the sectional curvatures of 2-planes through $v$. (This same argument is given at the end of Chapter 8 of Lee's book, which I infer might be what you're using since your equation for the Ricci tensor agrees to the letter with the definition on page 124.)
In particular, the condition that $\tfrac{1}{n-1}Ric(v, v) \geq \lambda$ for all unit vectors $v$ is a weaker version of the condition that all sectional curvatures are bounded below by $\lambda$, and similarly for other inequalities; one can think of it as a hypothesis on "average" sectional curvatures starting from $v$.
Among results that use Ricci curvature bounds in their hypotheses, the Bonnet-Myers theorem is a particularly famous one (Theorem 11.8 in Lee). The assumption in that theorem is that when $||v|| = 1$ the Ricci tensor satisfies $$ \frac{1}{n-1} Ric(v, v) \geq \frac{1}{R^2}, $$ which we can now read as saying that for each $v$, the "average" sectional curvature of planes through $v$ is bounded below by $1/R^2$. This is the sectional curvature of a sphere of radius $R$, and so it's appropriate that the conclusion of the theorem is that such a manifold is compact and has diameter less than $\pi R$ (which is the diameter of such a sphere -- "diameter" meaning now the greatest distance between two of its points).
I also am partial to the "Ricci curvature measures the second-order deviation in the volume of small cones" given on Wikipedia as a nice "picture" to keep in my head, but if the proof on Wikipedia doesn't seem to make sense to you, I wouldn't worry about it. (In particular, don't worry about it until you have a strong grasp of Jacobi fields.)