As written in the text, $u = w_1 + w_2$ where $w_1 \in W$ and $w_2$ is orthogonal to $W$.
It is called an "orthogonal" projection because the difference $w_2 = u-w_1$ between $u$ and its projection is itself orthogonal to $W$.
(That it deserves to be called a projection is because $\mathrm{proj}_W(u) \in W$, and $\mathrm{proj}_W(\mathrm{proj}_W(u)) = \mathrm{proj}_W(u)$.)
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Simply because $(\operatorname{proj}_W \mathbf u - \mathbf u)$ is orthogonal to W, i.e. its projection on $W$ is a zero-length vector ("orthogonal" to it). So if you make an analogy with 3D space, to make this projection you drop a perpendicular on the "plane" $W$.
As written in the text, $u = w_1 + w_2$ where $w_1 \in W$ and $w_2$ is orthogonal to $W$.
It is called an "orthogonal" projection because the difference $w_2 = u-w_1$ between $u$ and its projection is itself orthogonal to $W$.
(That it deserves to be called a projection is because $\mathrm{proj}_W(u) \in W$, and $\mathrm{proj}_W(\mathrm{proj}_W(u)) = \mathrm{proj}_W(u)$.)