Taking a shot in the dark:
$10^3 = 10 * 10 * 10 = 1 (10 * 10 * 10)$
$10^2 = 1 (10 * 10)$
$10^1 = 1 (10)$
$10^0 = 1$
This isn't quite proofy enough, but seems to be reasonably convincing to a non-mathematician like myself. Is there a deeper reason why this is true?
The simplest explanation is the following for me: For any $x>0$ (to avoid branching), $$x^a=x^{a+0}=x^a\cdot x^0$$$$1=x^0$$
In other words, exponentiation converts addition to multiplication, so we expect the additive identity to map to the multiplicative identity.