I just perceived that, for the ordinary generating function $e^x$, it's coefficients are:
$$\left(1,1,\frac{1}{2!},\frac{1}{3!},\frac{1}{4!},\dots \right)$$
But for the exponential generating function $e^x$, it's coefficients are:
$$(1,1,1,1,1,1,\dots)$$
That is, the factorials are ignored for the EGF's. Why is that? I don't know if that is done by definition or if it's useful for something or if it's defined in a convenient way to achieve something else.
Here are the definitions for the two types of generating function, according to Wikipedia:
$${\rm G}(a_n;x)=\sum_{n=0}^\infty a_nx^n\\ {\rm EG}(a_n;x)=\sum_{n=0}^\infty a_n\frac{x^n}{n!}\\$$
As can be seen, the exponential generating function has terms of the form $a_n\frac{x^n}{n!}$, where $a_n$ is the coefficient. $n!$ is already there, so $(a_n)=(1,1,1,\dots)$ for $e^x$.