Find all continuous and strictly monotonic function $f:[0,\infty)\to \Bbb R$ such that:
If there is a pair $(x,y)\neq (0,0)$ such that $2f(x)=f(y)$ then $2f(tx)=f(ty)$ for all $t>0$;
There is at least one pair $(x,y)$ where the above condition hold.
What I got so far:
Check that $f(x)=ax^b$ is a solution. I want to discover if there is any other;
$t\to 0$ then $2f(0)=f(0) \Rightarrow f(0)=0$;
We can prove that $y> x$;
$t:=t/x$ and then $2f(t)=f(tk)$, for all $t>0$, with $k=y/x >1$;
$f(tk^n)=2^nf(t)$ and setting $t=1$ we get $f(k^n)=2^nf(1)$. It give us that, if $f(1)>0$ then $f$ is increasing, otherwise, $f$ is decreasing.
Actually, there are many such $f$.
Here I assume $f$ is positive, increasing. (If you have decreasing $f$, try to consider $-f$.)
Take $a<b$ s.t. $2f(a)=f(b)$. Let $d$ be $b/a$.
The restricted function $g=f|_{[a,b]}$ should be continuous, strictly increasing on $[a,b]\subset(0,\infty)$ and should satisfy $2g(a)=g(b)>0$.
Now, the main claim is that we can uniquely extend any such $(g,[a,b])$ to a function $f$ satisfying all the properties you asked.
(Uniqueness) As you mentioned above, $f(0)=0$. Choose any $t>0$. $\exists k\in\mathbb{Z},c\in[a,b]$ s.t. $t=d^kc$. Then, $f(t)=2^kf(c)$.
Therefore $f$ is unique on $[0,\infty)$.
(Existence) Define $f$ as follows.
$$f(t)=\begin{cases}0,t=0\\ 2^kg(c),t=d^kc,k\in\mathbb{Z},c\in[a,b]\end{cases}$$
Now it is left to check that such $f$ is positive, continuous and strictly increasing.
$f$ is positive by its definition.
$\forall p,q$ s.t. $0<p<q$, $f(p)<f(q)$ since $p=d^{k_1}c_1,q=d^{k_2}c_2,k_i\in\mathbb{Z},c\in[a,b)\Rightarrow k_1<k_2\,or\,k_1=k_2,c_1<c_2$, and if $k_1<k_2$, $f(p)=2^{k_1}f(c_1)<2^{k_1}f(b)\le \frac{1}{2}\cdot 2^{k_2}f(b)=2^{k_2}f(a)\le 2^{k_2}f(c_2)=f(q)$, and if $k_1=k_2,c_1<c_2$, $f(p)=2^{k_1}f(c_1)<2^{k_2}f(c_2)=f(q)$.
Thus $f$ is strictly increasing.
$f$ is continuous on each $(d^ka,d^kb)$ since $g$ is continuous. At $d^ka=d^{k-1}b$, $f$ is right continuous since so was $g$ at $b$, and is left continuous since so was $g$ at $a$.
Now we check that $f$ is continuous at $0$.
$\forall\epsilon>0$, we can take $N$ s.t. $2^{-N}\cdot f(a)<\epsilon$, then $\forall x\in(0,d^{-N}a)$, $f(x)<f(d^{-N}a)=2^{-N}f(a)<\epsilon$.
Then, since $f$ is positive, $\lim_{x\rightarrow 0}f(x)=0$ and this means $f$ is continuous at $0$.
-So we are done.
P.S. You can also rewrite this in the following more closed form.
$f$ is answer iff $$f(t)=\begin{cases}0,t=0\\ 2^kg(c),t=d^kc,k\in\mathbb{Z},c\in[1,d]\end{cases}$$ where $d>1$ and $g:[1,d]\rightarrow(0,\infty)$ is a continuous strictly monotonic function s.t. $g(d)=2g(1)$.