The exercise:
$$\sum_{k=r}^n {n \choose k} {k \choose r} 2^k = {n \choose r} 2^r 3^{n-r}$$
I have tried everything. Combinatorial proof, differentiating a function to reach both sides, finding patterns of combinatorial identities, binomial coefficient identity and mixtures of all the above. Nothing. One idea which I thought was promising is summing both sides with $\sum_{r=0}^n$ so the right-hand side becomes $5^{n}$ by binomial identity but (a) I'm not sure that is even valid and (b) I couldn't make anything of the left-hand side.
Thanks.
Hint: Show that $\binom{a}{b}\binom{b}{c}=\binom{a}{c}\binom{a-c}{b-c}.$ Then multiply and divide by $2^r.$