A question on an elliptic curve having endomorphism ring Z[i]

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While reading Silverman's beautiful book The Arithmetic of Elliptic Curves, I was stuck trying to understand some elements of Example III.4.4: enter image description here

First, I don't see why the case of characteristic 2 is excluded, what goes wrong in this case?

Second, what makes the ring homomorphism $\mathbf{Z}[i] \to End(E)$ sending $m+ni$ to $[m]+[n]\circ[i]$ an isomorphism in characteristic zero?

I'd really appreciate any hints.