All small (rational) primes I've looked at seem to be irreducible elements in the ring $\mathcal{O}_{\mathbb{Q}(\sqrt{577})}$. Often they're irreducible but not prime. And of course $577 = (\sqrt{577})^2$.
Looking at ideals, it's clear that $$\langle 2 \rangle = \left\langle 2, \frac{1}{2} + \frac{\sqrt{577}}{2} \right\rangle^2,$$ $$\langle 3 \rangle = \left\langle 3, \frac{1}{2} - \frac{\sqrt{577}}{2} \right\rangle \left\langle 3, \frac{1}{2} + \frac{\sqrt{577}}{2} \right\rangle,$$ $\langle 5 \rangle$ and $\langle 7 \rangle$ are prime, etc.
It's then not difficult to find failures of unique factorization such as $$12 = 2^2 \times 3 = (-1) \left(\frac{23}{2} - \frac{\sqrt{577}}{2} \right) \left(\frac{23}{2} + \frac{\sqrt{577}}{2} \right).$$
But I can't seem to find a case of principal ideals $\langle a \pm b \sqrt{577} \rangle$, with nonzero $a, b \in \mathbb{Q}$ (either integers or halves of integers, to be precise) having prime norm.
For contrast, observe that in $\mathbb{Z}[\sqrt{15}]$ (not UFD either), we have $\langle 11 \rangle = \langle 2 - \sqrt{15} \rangle \langle 2 + \sqrt{15} \rangle$.
Is this theoretically impossible in $\mathcal{O}_{\mathbb{Q}(\sqrt{577})}$, or have I just not looked far enough?
EDIT: Thanks to quid for editing my question to be more precise in regards to terminology. I am editing the question now because in my non-UFD example I used $24$ when I should have used $12$. It seems no one would have caught that but it was bothering me.
Here is a theoretical approach, which uses a bit of class field theory to show that there will be infinitely many such primes.
Let $H$ be the Hilbert class field of $K=\mathbb Q(\sqrt{577})$, the maximal, everywhere unramified abelian extension of $K$.
You are looking for rational primes $p$ which split in in $\mathbb Q(\sqrt{577})$ and such that the prime ideals above $p$ are principal. Hence, the primes you are after (except maybe for the finitely many ramified primes) are exactly the primes which split completely in $H$. The Cebotarev density theorem guarantees that there will be infinitely many such primes.
This argument generalises to any number field $K$: either it is a UFD or there are infinitely many primes which are norms from $K$.
The following Sage code spits out some of the primes you're after ($577$ is missing because it is ramified)
With output beginning