There's a result in Linear Algebra that says something to the effect that
If a square matrix $A$ is such that $\rho(A)<1$, then there is some matrix norm such that $|||A|||<1$.
As an example, consider the matrix
$$ A:=\left(\begin{array}{cc}\frac{1}{2} & \frac{1}{16}\\ 1 & \frac{1}{2}\end{array}\right), $$ with $\rho(A)=\frac{3}{4}<1$. The maximum column sum matrix norm of $A$ is given by $$ {|||A|||}_1=\max\limits_{1\leq j\leq 2}\left(\sum\limits_{i=1}^{2}|a_{ij}|\right)=\frac{3}{2}>1, $$ and the maximum row sum matrix norm is $$ {|||A|||}_{\infty}=\max\limits_{1\leq i\leq 2}\left(\sum\limits_{j=1}^{2}|a_{ij}|\right)=\frac{3}{2}>1. $$ My question is: which matrix norm is such that $|||A|||<1$, in view of the fact that $\rho(A)<1$? How does one go about figuring out such a norm, systematically?
Suppose $A$ is a complex matrix with $\rho(A)<1$. Let $J=P^{-1}AP$ be the Jordan form of $A$. Let $D=\operatorname{diag}(1,\epsilon,\epsilon^2,\ldots,\epsilon^{n-1})$. Then the super-diagonal entries of $D^{-1}JD$ can be made arbitrarily small when $\epsilon>0$ is sufficiently small. It follows that $\lim_{\epsilon\to0}D^{-1}P^{-1}APD$ is the diagonal part of $J$ and hence $\|D^{-1}JD\|_\infty<1$ when $\epsilon$ is small. Now define a norm by $\|X\|=\|D^{-1}P^{-1}XPD\|_\infty$. Then $\|A\|<1$.
You may also define the norm as $\|D^{-1}P^{-1}XPD\|_1$ or $\|D^{-1}P^{-1}XPD\|_2$ in the above, provided that $\epsilon$ is sufficiently small. In your case, since $J=P^{-1}AP=\operatorname{diag}(\frac14,\frac34)$ for $P=\pmatrix{-\frac14&\frac14\\ 1&1}$, you may simply take $D=I$ and define $\|X\|=\|P^{-1}XP\|_p$ where $p=1,2$ or $\infty$.