I have a set of items. In 2013, I bought x of a certain item, in 2014 I bought y, and in 2015 I bought z.
In many cases, I only bought the item in one year, like:
2013 2014 2015
15 0 0
Would the best forecast of what I will buy in 2016 be
(2013 + 2014 + 2015) / 3
Or just what I bought in 2015?
One could also say that the "best forecast" is $0$. Consider the case where you bought $10000$ items in year 2006, but then $0$ items during the following $9$ years. Intuitively, one would expect you to buy $0$ items again in year $2016$, not depending on what you bought in $2006$.