I have a hard time wrapping my head around this:
A particular item costs $10€$ in both shops.
Shop A and Shop B accept my currency $C$ as the payment method.
In Shop A, $1C$ is currently worth $10€.$ In Shop B, $1C$ is worth $13€,$ so essentially I'm getting $30$% more value with every purchase from Shop B (I think).
How would I calculate the discount that I are getting by spending my money in Shop B instead of Shop A?
What exchange rate should Shop B set (how much is $1C$ worth there) if its discount compared to Shop A is to be $-30\%\;?$
Shop B offers a $\dfrac{13-10}{13}=23\%$ discount over Shop A.
(For example, a $130€$ items costs you $13C$ in Shop A but only $10C$ in Shop B.)
If Shop A's exchange rate remains unchanged, then Shop B offers a $30\%$ discount instead over Shop A only if its exchange rate is $1C:b\,€$ such that $$\frac{b-10}b=0.3\\b=100/7=14.29.$$