My question, in it's general formulation, is : is there a way to construct non trivial group endomorphism other than conjugation ?
Now for my specific needs, I wont to find some endomorphism other than conjugation of the following group :
$$G=\left\{ \left(\begin {array} {c c} a & b \\ 0 & 1 \end {array} \right ) \equiv [a,b] \,:\, a\in U(1) , ~ b\in \mathbb C \right\} \simeq U(1)\ltimes \mathbb C $$
This group is isomorphic to the special Euclidean group $ SE(2)= SO(2)\ltimes \mathbb C $, also called the rigid motions group, or displacement group which is the subgroup of Euclidean group that contains all orientation-preserving isometries (translations and rotations).
For information, the conjugation gives the following endomorphism
$ \mathfrak{h}=[\alpha_{\mathfrak{h}},\beta_{\mathfrak{h}}] $ be a fixed element in $ G $, $$\begin{equation} \rho_{\mathfrak{h}}(g):= \mathfrak{h} g\mathfrak{h}^{-1}=[a,(1-a)\beta_{\mathfrak{h}}+b\alpha_{\mathfrak{h}}]; \qquad g=[a,b]\in G \end{equation}$$
For the specific case of the given group $G$, there seem to be at least a few interesting choices:
As usual we can view $U(1)$ as the unit circle in $\Bbb C$, which in particular is preserved (as a set) under complex conjugation. In the bracket notation we can write the multiplication operation as $$[a, b] \cdot [c, d] := [ac, ad + b];$$ since complex conjugation is a field automorphism, we see immediately that the map $C: G \to G$ defined by $$C: [a, b] \mapsto [\bar{a}, \bar{b}]$$ is a group isomorphism.
As indicated by the semidirect product notation, the group $N := \{1\} \times \Bbb C < G$ is normal, and the quotient map $\pi: G \to G / N \cong U(1)$ is a homomorphism. Postcomposing with the inclusion homomorphism $\iota$ back into the semidirect product gives the map $$\Pi := \iota \circ \pi$$ defined by $$\Pi : [a, b] \mapsto [a, 0],$$ which neither trivial nor an isomorphism.
One can combine the above examples to produce the homomorphism $$\Pi \circ C = C \circ \Pi : [a, b] \mapsto [\bar{a}, 0],$$ which again is neither trivial nor an isomorphism.
One can modify the examples in (2) and (3) by inserting in the composition the power map homomorphism $p_n : U(1) \to U(1)$ defined by $p_n(z) := z^n$ for any $n \in \Bbb Z$ to produce the maps $$P_n := \iota \circ p_n \circ \pi : [a, b] \mapsto [a^n, 0].$$ The map $p_0$ is trivial (and hence so is $P_0$), $p_1$ is the identity map (so $P_1 = \Pi$), and $p_{-1}$ is the conjugation map (so $P_{-1} = C \circ \Pi$), and hence this example subsumes (2) and (3) above. Note also that $P_{-k} = P_k \circ C = C \circ P_k$.