In the definition of measure-preserving dynamical system, the crucial equation is
$$ \mu \left(T^{-1} \left(A\right)\right) = \mu\left(A\right) . $$
Why is it not the seemingly more natural
$$ \mu \left(T \left(A\right)\right) = \mu \left(A\right) ? $$
A simple answer is that if you consider a measurable map $T$, then in general $T(A)$ need not be measurable when $A$ is measurable and thus $\mu(T(A))$ need not be defined. On the other hand, (if $T$ is measurable, then) $T^{-1}(A)$ will always be defined. This could however be done for a measurable version of the usually called proper maps (for which the image of an open set is open).
A less simple answer (and somewhat more important) is that with the alternative that you mention, one would leave out of the game many noninvertible transformation: all expanding maps of the circle or of any torus, all toral endomorphisms that are not autormophisms, etc, etc, and this even only for the Lebesgue measure. Now imagine one-sided shifts and the associated Markov or Bernoulli measures. Symbolic dynamics and their measurable counterpart would again be out of the game in the noninvertible case.