It is a theorem that a finitely complete protomodular category is Mal'cev. The proof in the Bourn-Borceux monograph relies on classification via the fibration of points.
Is there perhaps a more direct proof in the pointed case? That is, how can one prove directly that pointed protomodularity implies every reflexive relation is an equivalence relation? I don't see how to use protomodularity to obtain symmetry and transitivity arrows for a given reflexive relation.
The obvious proof for groups relies on using inverses and I don't see how to generalize it to the pointed-protomodular case.
There is a direct proof valid in any category with finite limits. It is given as Theorem 5.9 (pages 16-17) in these notes, and as Theorem 3.18 in Chapter IV of the book Categorical Foundations.