Does "definite" imply "symmetric"?

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In some definitions of "definite" for matrices, it is required that it should be "symmetric". Why is that?

When you use the definition

$M \text{ positive definite} \Leftrightarrow \forall x : xMx^T > 0$

I don't see, why $M$ would have to be symmetric for that to make sense and to be written down.