Does the expression $\frac{\mathbf{v}\mathbf{v}^T}{\mathbf{v}^T\mathbf{v}}$ have a name?

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I have encountered the matrix $$\frac{\mathbf{v}\mathbf{v}^T}{\mathbf{v}^T\mathbf{v}}$$ (where $\mathbf{v}$ is a column-vector) a several times when differentiating vector expressions and was wondering whether it has a name.

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This is the matrix representing projection onto $v$.