Consider $u(x,t)=\exp(i(kx-\omega t))$. Then, in case that $\omega$ is a real number, this describes a travelling wave with speed $\omega/k$ moving to the right.
This surely lives on the complex plane since $$ u(x,t)=\cos(kx-\omega t)+i\sin(kx-\omega t). $$
In which way can we call this a "wave"? This surely is not to be thought of as some sinusodial wave I first think of when hearing the word "wave"?
Same question with $e^{i\omega t}$.


Write it like $u(z,t) = \cos(kz-\omega t)\cdot \bar x + \sin(kz - \omega t) \cdot \bar y$.
This precise expression gives you a wave of the following form (the cosine and sine describe how the $x,y$ coordinates of the wave move, as it travels through the $z$ direction):
A more general wave, of the form $u(z,t)=A\cos\phi \cdot \bar x + B \sin(\phi + \varphi)\cdot \bar y$ can be represented as a combination of the blue and red curves below:
Addendum:
Noting that $\bar x = (1,0), \bar y = (0, 1)$, one may write, $u(z,t)=\cos \phi +i\sin \phi = \exp(i\phi)$, where $\phi =kz-\omega t$.
Why do I like the representation I wrote first? Well, you can see that if you have a wave travelling in some direction, we can call that direction $z$, the two remaining perpendicular directions $x,y$ and we have an explicit expression of the periodic behaviour of the wave in it's $x$ and $y$ directions.
An analogous analysis can be done with $\exp i\omega t$, can you see it?