This seems relatively easy to do with l'Hôpital, once you establish the following equality:
$x\cdot \ln(1+\frac{1}{x}) = \frac{\ln(1+\frac1x) }{\frac{1}{x}}$
Take the derivatives and the answer is 1.
What I'm trying to do is to solve it without using l'Hôpital, but I'm quite stuck. Any help would be appreciated, thanks.
You could use $$y-\frac12y^2\le \ln(1+y)<y$$ for $y>0$. This is from using the Taylor series as an alternating series.
Or use the mean value theorem for the fraction: $$ \frac{\ln(1+y)-\ln(1)}{(1+y)-1} $$
Depending on if that was your definition of the logarithm, you could also use $$ x\ln(1+\frac1x)=x(\ln(x+1)-\ln(x))=x\int_x^{x+1}\frac{dt}t=\int_0^1\frac{x\,ds}{x+s}=\int_0^1\frac{ds}{1+\frac{s}x} $$ and as the integrand is bounded and continuous and the integration interval compact, you can switch limit and integral to get $\int_0^1ds=1$ as result.