Let $\phi:G\to H$ be a morphism of category $C$ with products. Explain why there is a unique morphism $$(\phi\times\phi):G\times G\to H\times H$$
How is $G\times G$ defined in a category, where $G$ is an object of the category? Motivation: $A\times B$ is the universal object in the category of objects mapping to both $A$ and $B$. Is $G\times G$ the universal object in the category of objects mapping to $G$? If that is the case, wouldn't $\underbrace{G\times G\times\dots\times G}_{\text{n times}}$ be a universal object too?
Also, how is $(\phi\times\phi)$ defined in a category? It seems to me that products are defined only for objects. Is there a category with morphisms as objects that I should consider here?
The idea is this: To define a morphism $f:A \rightarrow B\times C$ into a product is exactly the same as defining morphisms $f_b:A \rightarrow B$ and $f_c:A \rightarrow C$. So you need to come up with a map $\phi_L:G \times G \rightarrow H$ and $\phi_R:G \times G \rightarrow H$.
One of the other properties of a product $A \times B$ is it comes with projection maps $\pi_L:A \times B \rightarrow A$ and $\pi_R:A \times B\rightarrow B$. That means that $G \times G$ also has these projection maps. Can you see how to put all this information together?
Extra hint: It may or may not be easier for you see what's going on if you take maps $f:A \rightarrow B$ and $g:C \rightarrow D$ and define $f \times g:A \times C \rightarrow B \times D$ and specialize this to your case.