Find without using derivatives the following limit $$\lim_\limits{x\to +\infty}{\left[\frac{\ln\left(1+2^x\right)}{\ln\left(1+3^x\right)}\right]}$$
I have no idea what to do! I have tried squeezing it, using substitutions, but it is untouchable! Any hint?
If one is in a squeezing mood, let our function be $f(x)$. For positive $x$ we have $$\frac{\ln(2^x)}{\ln(3^x+3^x)}\lt f(x)\lt \frac{\ln(2^x+2^x)}{\ln(3^x)}.$$