I know how to satisfy one of the statements but never both together.
$(a+b)*(a-b)=a^2-b^2$ so taking $a=\sqrt k_1$ and $b=\sqrt k_2$, $k_1,k_2\in\mathbb{Q}$ such that $a,b \notin\mathbb{Q}$ would suffice for the second one. Also, for every $x\in\mathbb{R} - \mathbb{Q}$, taking $y=x^{-1}$ would also work for the product.
For the sum one could do something boring like given $x\in\mathbb{R}-\mathbb{Q}$, take $-x\in\mathbb{R}-\mathbb{Q}$ and $x-x=0\in\mathbb{R}$.
Ideally only "easy-to-define functions" (like square root, sum, subtraction...) should be used since stuff like $log,e,cos$... are not formally defined until later stages of my real analysis book (this is a question from the real numbers chapter).
What about $a=\sqrt k$, $b=-\sqrt k$?